Associate Manager, Audience Growth & Programming, Emerging Platforms

Responsibilities

• Develop and execute audience growth strategies across digital platforms, including YouTube, Facebook, Snapchat, TikTok and other social channels.
• Analyze platform performance, viewer behavior, and subscriber trends to inform programming and content strategy.
• Collaborate with cross-functional teams to align content, marketing, and growth initiatives.
• Build and maintain dashboards and reporting frameworks to track audience growth, engagement, and monetization metrics.
• Identify and test new content strategies, formats, and distribution tactics to drive subscriber growth.
• Manage content scheduling, programming calendars, and channel launches to ensure consistency and performance.

Requirements

• 4+ years of experience in digital content programming, audience growth, or platform strategy.
• Strong understanding of digital platform ecosystems (AVOD, FAST, YouTube, social), content performance analytics, and growth strategies.
• Great strategic, analytical, and communication skills.
• Bachelor’s degree required.

Preferred

• Experience with digital-first content programming and library management.
• Knowledge of audience segmentation, algorithmic content recommendations, and SEO/social optimization.
• Experience managing content schedules and multi-platform channel launches.
• Familiarity with YouTube monetization models and ad-supported content.

Benefits

• Full Coverage – Medical, Vision, and Dental
• Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
• 401(k) company matching