Responsibilities

• Manage the day-to-day audience planning, request, build, and delivery process for Entertainment, Sports, Films, and Peacock
• Support the audience strategy across marketing efforts (paid, push, email) to expand reach, foster engagement, and enhance breakthrough marketing campaigns
• Be an authority on leveraging first-party data to drive engagement, tune in, and retention across wide range of content offerings
• Responsible for working with internal and agency partners to define and delivery audiences across paid media platforms
• Ensure adherence to governance standards and privacy regulations, including GDPR and CCPA
• Assist with documentation and knowledge-sharing around evolving audience capabilities, best practices, and process requirements
• Proactively identify opportunities to improve workflows, propose changes, ask questions, and implement solutions as the business scales
• Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape
• Audience Profiling & Insights
• Assist in building audience profiles & dashboard visualizations inclusive of content affinities, retention habits, and growth trends

Requirements

• 3+ years of experience in growth marketing, digital marketing, performance media, marketing operations, marketing technology, or audience development.
• Experience working with CDPs (mParticle, Hightouch, Adobe Experience Platform), distribution platforms (LiveRamp, Adobe Audience Manager)
• Familiarity with data warehousing concepts and composable data architectures a plus
• Comfort with project & business management tools (Jira, Airtable, Asana, Monday)
• Analytical mindset with basic to intermediate skill with Excel and/or BI tools (Domo, Tableau), SQL or analytics platforms (Adobe, Amplitude, Google) a plus
• Strong foundational knowledge of marketing channels and concepts (Paid Media, Email, SMS, Push)
• Knowledge of UTMs and tracking links including campaign attribution and reporting
• Familiarity with paid media platforms (Meta, Google, The Trade Desk), ESPs (Braze, Salesforce, Iterable) & best practices a plus
• Experience with segmentation strategy, targeting, and governance concepts
• Experience working cross-functionally with multiple stakeholders across various teams
• Excellent communication skills and stakeholder management skills
• Detail-oriented with strong time management, organizational and project management skills
• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.