Responsibilities

• Own all paid channels. Google and Meta today, with the mandate to test and stand up new ones (direct mail, TV, radio) as we scale. Build, optimize, and report on campaigns end-to-end, hitting efficiency targets on a lean budget.
• Win the conversion. Run the landing-page and conversion program, so more inquiries become consultations, the metric that matters most, through structured testing of pages, creative, audiences, and bids.
• Scale into new markets. Localize campaigns and landing pages market by market as Meadow opens new states.
• Build the testing engine. Establish a steady experimentation and reporting cadence, so decisions come from data, not guesses.
• You'll work directly with Meadow's marketing leadership, owning day-to-day execution across paid search, paid social, and conversion.

Requirements

• Hands-on paid execution. You have personally run Paid Search and Meta in-platform, not handed it to an agency. Campaign structure, bidding, and creative testing are second nature.
• A conversion mindset. You care as much about what happens after the click as before it: landing pages, funnel conversion, and the experiments that move them.
• Multi-market execution. You have run localized campaigns across many markets and kept every detail straight.
• Deeply analytical. You live in the funnel and can tell where every drop-off is happening and why. You let the numbers set the strategy, not the other way around, and you go a level deeper than most people think is necessary to find the reason a step is leaking.

Benefits

• Competitive salary and equity, and generous health, dental, and vision coverage.