Product Marketing Leader
TYLsemi
San Jose, CA (Remote)
$200K/yr - $350K/yrIn-houseFull-timeSenior level
6 hrs ago
Associate, Investment Product Marketing
New York City, NY (Hybrid)
$119K/yr – $135K/yrMid Level2+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the messaging and advisor experience for an expanding alternative investment platform by coordinating across Sales, Product, Ops and Digital Marketing to craft and launch education content and GTM narratives.
- Cross-functional ownership: align Marketing, Sales, Product and Compliance to push content and product positioning forward.
- Content and campaigns: produce education material and campaigns that support new product launches and partner servicing needs.
- Market insight: translate financial markets and BlackRock product knowledge into compelling positioning and narrative assets for multiple channels.
Job Description
Responsibilities
- Work to transform messaging and advisor experience for growing alternative investment platform.
- Work closely across groups including sales, product specialists, operations and digital marketing.
- Responsibilities include the development and maintenance of compelling marketing content, executing campaigns, and supporting product launches.
- create and implement positioning and narratives for BlackRock’s products through written and digital mediums (e.g. presentations, website, video, brochures);
- develop deep understanding of financial markets and BlackRock products with the goal of providing insights for product positioning and marketing;
- build content for alternative investment education;
- evolve existing content and assist with firm-specific servicing requirements for key partner firms;
- manage go-to market positioning and strategy for new product launches;
- use a collaborative approach to work effectively with partners in Marketing, Sales, Product, Compliance and other areas;
- understand and evaluate stakeholder input and use feedback to inform content and projects;
- communicate effectively with partners to ensure projects move forward in alignment with stakeholder expectations.
BlackRock
BlackRock is a global asset manager and technology provider dedicated to helping more and more people experience financial well-being. We help millions of people invest to build savings that serve them throughout their lives. We always start with our clients’ needs and look to offer them more quality choices for how and where to invest their money. Our global investments platform offers our clients access to the world’s markets while making investing easier and more affordable. And with offices in more than 40 countries, our global expertise helps them navigate changing markets to stay ahead of the curve. Follow us for global insights shaping the economy, conversations about financial well-being and more information on culture and careers at BlackRock.https://bit.ly/3n6Fxdy
