Responsibilities

• Write, edit, and publish thought leadership articles, press releases, and platform launch content
• Repurpose existing content and research into additional blog articles, social posts, short videos, etc
• Create graphics to support campaigns
• Pitch and place articles with industry directories and trade publications
• Identify new content opportunities and help drive the strategies behind them
• Develop and execute the social media strategy for the company page and leadership's personal pages
• Build the social content calendar in partnership with the Associate Director of Marketing, and produce the posts that fill it
• Grow the company's social audience and engagement
• Build detailed and curated target prospect lists, and maintain a prioritized outreach queue for sales
• Sync with sales to track outreach results and improve list targeting over time

Requirements

• Two to three years of marketing experience, B2B preferred
• BA or BS in marketing, communications, journalism, or related field

Preferred

• A portfolio of published, public-facing writing
• Experience with Google Analytics and reporting on marketing performance
• Market research or insights industry experience a plus
• Light video editing and design experience, such as Canva or Figma, a plus