Associate Growth Marketing Manager

Westborough, MA (Hybrid)

$65K/yr – $72K/yrMid Level2+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the content and social strategy, transforming research into publishable material and growing engagement while coordinating with sales and analytics to optimize performance.

Lead content creation across thought leadership, PR, and product launches
Own social strategy, content calendar, and performance reporting
Collaborate with sales and marketing to identify opportunities and measure impact

Job Description

Responsibilities

Write, edit, and publish thought leadership articles, press releases, and platform launch content
Repurpose existing content and research into additional blog articles, social posts, short videos, etc
Create graphics to support campaigns
Pitch and place articles with industry directories and trade publications
Identify new content opportunities and help drive the strategies behind them
Develop and execute the social media strategy for the company page and leadership's personal pages
Build the social content calendar in partnership with the Associate Director of Marketing, and produce the posts that fill it
Grow the company's social audience and engagement
Build detailed and curated target prospect lists, and maintain a prioritized outreach queue for sales
Sync with sales to track outreach results and improve list targeting over time

Requirements

Two to three years of marketing experience, B2B preferred
BA or BS in marketing, communications, journalism, or related field

Preferred

A portfolio of published, public-facing writing
Experience with Google Analytics and reporting on marketing performance
Market research or insights industry experience a plus
Light video editing and design experience, such as Canva or Figma, a plus

MY-TAKE

4.3 Glassdoor

My-Take is a greater Boston-based company built on helping organizations create smart connections with their consumers. Our primary product/service is delivering consumer insights through our insight community+TM platform in conjunction of our flexible professional services team. Online insight communities are among the fastest growing segments of market research. Communities allow brands to instantly attain feedback and ideas from hundreds of consumers on an ongoing basis.

Founded in 2010

Westborough, Massachusetts, USA

49 employees (11 in marketing)

www.my-take.com

1% recommend to a friend