Responsibilities

• Plan and execute direct mail campaigns: Manage audience selection, segmentation, mailer formats, messaging, timelines, and launch readiness for prospective member campaigns.
• Manage campaign budgets: Track assigned budgets and forecasts in partnership with Finance, Accounting, and Procurement, ensuring spend is aligned with approved plans.
• Optimize channel performance: Monitor volume, conversion rate, cost per acquisition, and return on investment, then turn performance insights into clear recommendations.
• Coordinate cross-functional delivery: Bring together Creative, Copy, Data Science, Operations, and vendor partners to move campaigns from brief through production, quality assurance, launch, and analysis.
• Support experimentation: Help design and execute tests across targeting, creative, messaging, format, and offers. Document results and apply learnings to future campaigns.
• Create visibility: Maintain campaign calendars, briefs, documentation, and reporting so partners understand status, performance, risks, and next steps.
• Communicate recommendations: Share regular performance updates and actionable insights with marketing partners and team leadership.
• Build channel expertise: Stay current on direct mail, consumer behavior, and emerging acquisition technologies to help strengthen the channel over time.

Requirements

• 5+ years of experience in growth, performance, direct response, lifecycle, or acquisition marketing; experience with direct mail or another offline acquisition channel is a plus.
• Experience managing customer acquisition or engagement campaigns using segmentation, personalization, targeting, or triggered communications.
• Experience partnering with Creative or Design teams to develop and test marketing concepts, messaging, and content.
• Strong analytical skills, with the ability to interpret campaign data, identify trends, and recommend clear actions.
• Strong project management and communication skills, with the ability to prioritize multiple workstreams and coordinate effectively across teams.

Preferred

• Experience managing or optimizing direct mail campaigns, including familiarity with print production, postal processes, fulfillment, or mail operations.
• Experience integrating offline and online marketing channels or evaluating their combined impact on acquisition.
• Experience working with marketing vendors, agencies, or external production partners.
• Experience in a highly regulated industry, such as healthcare or financial services.
• Familiarity with marketing automation, personalization, audience selection, experimentation, or campaign measurement technologies.
• Experience managing or forecasting a meaningful marketing budget and communicating tradeoffs to stakeholders.

Benefits

• Inclusive healthcare and benefits: Comprehensive medical, dental, and vision coverage, plus support for gender-affirming care, family and fertility planning, and travel reimbursements when healthcare is not available where you live.
• Planning for the future: Traditional and Roth 401(k) retirement plan options with a 2% company match.
• Modern life stipends: Support your learning and development with flexible stipends.