Associate, Growth Marketing (Advanced Trading Products) at Gemini | New York City, NY | $83K/yr – $110K/yr

Associate, Growth Marketing (Advanced Trading Products)

New York City, NY (Hybrid)

$83K/yr – $110K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own and execute GTM for crypto trading products, translating complex features for retail, pro traders, and developers, while building developer programs and partnerships that move funnel metrics.

GTM Execution: Lead positioning, campaigns, and post-launch optimization for advanced trading and DeFi offerings.
Audience & Community: Shape narratives for developers, quants, and crypto builders; manage builder ecosystems and programs.

Job Description

Own end-to-end GTM strategy and execution for advanced trading, stocks, and perpetuals — from positioning and messaging to launch campaigns and post-launch optimization
Partner closely with product, design, and engineering to translate complex features into compelling narratives for retail and professional audiences
Create content and campaigns that resonate with technically sophisticated audiences — developers, quants, and DeFi power users
Collaborate with product and BD teams to activate distribution partnerships
Lead marketing strategy and execution for developer-focused programs, including hackathons, the Builder Program, and trading competitions
Build and manage relationships with developer communities, Discord ecosystems, and crypto-native builder networks
Monitor funnel performance and surface insights that inform product and marketing decisions
Work with BD, product, and brand teams to ensure GTM plans are tightly coordinated across all touchpoints
Contribute to broader brand and campaign work as a subject matter expert on trading and developer audiences

2–4 years of experience in growth, product, or lifecycle marketing — ideally at a crypto, fintech, or developer-tools company
Deep familiarity with DeFi, onchain trading products, or developer ecosystems
Communicate clearly and don't wait to be told what to build next
Strong written communication skills; able to write crisp copy and compelling positioning for technical audiences
Fluent across the modern AI stack and understand how to build AI-first marketing systems
Comfort with data — you know how to measure what matters and make decisions from it
Located in NYC

Bonus: experience running hackathons, ambassador programs, or community-led growth initiatives

Comprehensive health plans
401K with company matching
Paid Parental Leave
Flexible time off

Gemini

3.3 Glassdoor

Our mission is to unlock the next era of financial, creative, and personal freedom. Gemini (NASDAQ: GEMI) envisions a future where crypto will redesign the global financial system, the internet, and money in a way that provides greater choice, independence, and opportunity for all. As a trusted bridge between the traditional financial system and the emerging cryptoeconomy, we are providing access for individuals and institutions to a decentralized future that is more open, fair, and secure.

Founded in 2015

New York, New York, USA

1.8K employees (121 in marketing)

gemini.com

54% recommend to a friend

61% CEO approval