Associate, Experience Planning

Atlanta, GA (Hybrid)

$34K/yr – $60K/yrIntern/New GradFull time

Posted 2 months ago

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Job Summary

Gather data, perform basic analysis, and support execution to turn media objectives into measurable results; you’ll surface insights from dashboards, prepare approvals, and help craft client-facing updates and meetings.

  • Own data gathering from syndicated research, audience analyses, and competitive reports to inform media recommendations.
  • Assist in executing the media plan by preparing client authorizations and insertion orders.
  • Analyze weekly dashboards and draw actionable insights to track objective achievement and optimize performance.

Job Description

Responsibilities

  • Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc
  • Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
  • Work with Strategist to prepare and distribute weekly status reports
  • Analyze results data in weekly client dashboards and begin to draw insights from big data
  • Measure media performance to determine the extent to which the original objectives were met
  • Participate in client and publisher meetings with opportunities to develop presentation skills
  • Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc
  • Attend internal and external (publisher) meetings and presentations

Requirements

  • Interest in the principles of advertising, marketing and media
  • Analytical thinking with a competency in mathematical concepts
  • Works well in a team environment
  • Proficient in Microsoft Office, particularly Excel and PPT
  • Ability to learn media tools and software
  • Ability to write clearly and concisely, as well as communicate and interact professionally

Preferred

    Benefits

    • health insurance
    • vision insurance
    • dental insurance
    • 401(k)
    • Healthcare Flexible Spending Account
    • Dependent Care Flexible Spending Account
    • vacation days
    • sick days
    • personal days
    • paid parental leave
    • paid medical leave
    • STD/LTD insurance benefits