Associate Email Marketing Manager at Ripple | New York City, NY | $115K/yr – $130K/yr

Associate Email Marketing Manager

New York City, NY (Hybrid)

$115K/yr – $130K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own end-to-end email lifecycle with hands-on build, testing, and optimization for nurture, product updates, and sales-ready engagement.

Email Execution & Lifecycle: Own nurture programs from awareness to adoption and expansion, with consistent brand voice.
AI-Driven Production & Testing: Use AI tools to accelerate build, personalization, and rapid A/B iteration with measurable impact.
Measurement & Cross-Functional collaboration: Tie open rates, CTR, CVR, MQL, and pipeline to messaging and channel decisions with Marcomms, PMM, and Sales.

Job Description

Responsibilities

Build, QA, and deploy email campaigns for lead nurture, product updates, and prospect and customer engagement.
Leverage AI tools (e.g., Claude, Gemini, or similar) to uplevel and accelerate campaign build, production, personalization, and A/B test iteration and reporting.
Write and refine high-performing email copy across the lifecycle—from top-of-funnel awareness and education to product adoption and expansion.
Adapt tone and messaging by persona, industry, funnel stage, and region while maintaining brand voice and consistency.
Run A/B tests on subject lines, preview text, copy, CTAs, and timing to improve email performance.
Use a marketing automation platform (Pardot/Account Engagement, HubSpot) to implement campaigns end-to-end.
Analyze and share performance metrics (open rates, CTR, CVR, MQL, and pipeline impact) frequently.
Collaborate with Marcomms, Product Marketing, and Sales teams to translate complex ideas into clear, persuasive, customer-first messaging.
Ensure compliance with GDPR, CAN-SPAM, CCPA, and industry best-practices— including emerging standards around AI-generated content transparency and data usage.
Support data hygiene, segmentation, and scalable email program design.

Requirements

3+ years of proven track record in email, lifecycle, or marketing operations roles.
Hands-on experience with a marketing automation platforms (Account Engagement (Pardot), HubSpot etc.).
Proven ability to write clear, persuasive, and conversion-focused email copy.
Strong understanding of segmentation, nurture programs, and B2B buying journeys.
Strong grasp of messaging frameworks, and value-based writing and comfortable writing for different personas and stages of the funnel.
Experience testing and iterating on copy using data and insights.
Ability to translate metrics into a story and share insights that position email campaigns as an impactful channel for moving pipeline.
Seasoned in process implementation and improvements for increasing program efficiency.
Experience working in collaborative, cross-functional, fast-paced environments.

Preferred

Experience with AI features of marketing automation platforms (Pardot, HubSpot) is a plus.

Benefits

Competitive salary, bonuses, and equity
Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
Employee giving match
Mobile phone stipend
R&R days so you can rest and recharge
Generous wellness reimbursement and weekly onsite & virtual programming
Generous vacation policy - work with your manager to take time off when you need it
Industry-leading parental leave policies. Family planning benefits.
Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Ripple

3.3 Glassdoor

Using proven crypto and blockchain technology honed over a decade, Ripple’s enterprise-grade solutions are faster, more transparent, and more cost-effective than traditional financial services. Our customers use these solutions to source crypto, facilitate instant payments, empower their treasury, engage new audiences, lower capital requirements, and drive new revenue.Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and  six continents.

Founded in 2018

San Francisco, California, USA

1.5K employees (118 in marketing)

www.ripple.com

54% recommend to a friend

79% CEO approval