Responsibilities

• Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.
• Leverage your design skills and partner with the creative team to enhance page layouts, content presentation, and digital experience.
• Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement.
• Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchase rates.
• Conduct A/B testing to validate hypotheses and support continuous experience improvement.
• Maintain accurate, up‑to‑date product data (pricing, availability, attributes, categorization).
• Improve findability and product discovery through optimized navigation, taxonomy, and search.
• Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.
• Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.
• Support promotional planning with margin analysis, forecasting, and onsite activation strategy.

Requirements

• Bachelor's degree in Marketing , Business, or a related fiel d
• 3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment.
• Strong understanding of eCommerce platforms (Shopify preferred) and online retail best practices
• Experience using analytics tools to drive decision ‑ making.
• Excellent organizational and project management skills.
• Strong collaboration skills and ability to work effectively across global teams and time zones.
• Entrepreneurial mindset — comfortable with ambiguity, resourceful, and proactive.

Preferred

• Knowledge of European eCommerce practices and localization requirements.
• Familiarity with fitness , wellness or related industries
• Familiarity with SEO and AEO best practices for product and category content.

Benefits

• 401(k) savings plan with 4% employer match
• medical, dental and vision insurance
• parental, medical and military leaves of absence
• paid time off, including 12 paid holidays throughout the calendar year
• paid vacation days beginning at 13 days annually
• paid sick leave as provided under state and local paid sick leave laws
• company paid short-term disability and optional long-term disability
• health savings account
• health care and dependent care reimbursement accounts
• employee and dependent life insurance and supplemental life and AD&D insurance