Responsibilities

• The Associate Director will work with the Group Director to help in setting priorities, allocating responsibility and measuring performance of the Video Investment team.
• Without losing sight of ongoing client deliverables, the Associate Director is building upon their knowledge base by broadening and strengthening their business relationships beyond PHD
• Along with Group Director, creates and maintains team dynamics with a focus on learning and innovation
• Actively ensures strategic consistency across all elements of plan development and implementation
• Proactively explore and recommend ways to further service and grow client relationships
• Along with Group Director, manages large scale partner relationships to foresee future needs and provide client support
• Provide thought leadership for the junior team in the areas of video marketing and technology
• Create and articulate clear performance metrics and develop associated reports that measure KPI’s
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• Process and analyze competitive media activity in the marketplace

Requirements

• Substantial knowledge of multiple video platforms and passion for the video space
• Digital fundamentals including tagging & pacing, data management concepts including demand side platform (DSP) activation and programmatic buying (PG & PMP)
• Linear fundamentals including plan analysis, allocation management, and post campaign analyses
• Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis
• Competency in account management processes
• Strong knowledge of and skill using inventory applications including but not limited to DoubleClick (DCM), DV360, Trade Desk, Amazon DSP, comScore, iSpot, Donovan Data Systems (DDS), MediaOcean Prisma, and equivalents; Microsoft Office Suite, especially Excel and PowerPoint
• Proficient mathematical abilities
• Demonstrates both good verbal and written skills. Is a good listener
• An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves
• An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings