Responsibilities

• Overseeing development of cross-channel video strategies and analysis for clients – collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief
• Serving as a central point of contact for clients and internal teams for the broader video investment portfolio
• Speaking fluently to all video channels, but especially calling on deep expertise from activating in linear TV
• Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e., linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wish lists
• Leveraging data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize investments for campaign success.
• Overseeing the work of video specialists, managing workflow, and providing strategic guidance and oversight
• Providing thoughtful feedback to direct reports, using performance evaluation and internal process improvement to develop and motivate talent
• Contributing to new business pitches by lending strategic video expertise and high-level planning across a variety of categories and prospective clients
• Staying up-to-date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV
• Promoting a culture of shared learning and increasing visibility of video expertise within the agency

Requirements

• Six to nine years of media planning and buying experience, with a strong focus on cross-channel video
• Deep expertise in digital streaming video, in particular
• Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
• Analytical background – comfort with data and numbers
• Deep industry relationships with video partners
• Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
• Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others
• Able to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking and able to see the bigger picture
• Self-starter with ability to work independently and in a collaborative team setting

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation