Associate Director, US Lifecycle Marketing – Immunology

Responsibilities

• Shape Launch Strategy into HCP Impact
• Bring brand and indication-expansion strategies to life by translating insights, campaigns, and messaging platforms into compelling, HCP-ready experiences across new disease indications and specialties.
• Partner with Sales and Brand Leadership to prioritize and sequence the tactics and assets that build HCP readiness at every launch milestone.
• Collaborate with marketing colleagues to deliver launch tactics that flex by indication while maintaining a cohesive brand voice.
• Create Connected Digital Experiences
• Co-create branded and unbranded iCVA experiences and HCP websites that connect strategy, messaging, and channel execution. Lead delivery of the unbranded website and its core traffic drivers in alignment with the Omnichannel Associate Director.
• Use the right mix of agency expertise and AI-enabled ways of working to accelerate high-quality content, shorten cycle times, and increase the return on HCP-facing investments.
• Empower the Field
• Partner with Sales Leadership, the Sales Leadership Excellence Associate Director, Commercial Learning, and CAL to create practical, launch-ready training and guidance that help field teams engage HCPs with confidence and clinical credibility.
• Develop an integrated suite of field-ready resources, including branded and unbranded iCVA content, sales training materials, promotional education assets, campaign pull-through tactics, and MLR-approved collateral across personal and non-personal channels.

Requirements

• Bachelor’s degree.
• 5+ years of experience in pharmaceutical, biotechnology, healthcare marketing, sales, or another commercial function.
• Demonstrated success leading HCP, consumer, sales enablement, or field-facing commercial initiatives.
• Strong cross-functional leadership, communication, and stakeholder management skills, with experience navigating a matrix organization.
• Strong analytical and business-planning capabilities.
• Experience managing budgets at scale.

Preferred

• 5+ years of experience in Immunology, Rheumatology, Dermatology, Specialty Care, or Biologics.
• Experience supporting a specialty sales organization.
• Omnichannel marketing and customer engagement experience.
• Pharmaceutical launch or lifecycle management experience.
• MBA or other advanced degree.

Benefits

• Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
• In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles).