Associate Director, U.S. Immunology Consumer Marketing – Rheumatology at AbbVie | Illinois, USA | $142K/yr – $269K/yr

AbbVie

Associate Director, U.S. Immunology Consumer Marketing – Rheumatology

Illinois, USA (On-site)

$142K/yr – $269K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own the launch strategy and cross-functional marketing execution for new indications, coordinating internal and external partners to drive brand awareness, patient impact, and ROI.

Lead launch strategy, GTM planning, and readiness reviews across indications.
Orchestrate multi-channel consumer marketing with internal teams and external agencies to deliver integrated campaigns, regulatory compliance, and measurable growth.

Job Description

Lead launch strategy development, go to market strategy, and tactical planning for potential new indications, including representation within the IBT through Launch Strategic and Readiness Reviews.
Collaborate with external agencies, internal partners, and leadership to build, manage, and execute marketing plans to achieve business objectives and goals
Manage strategy and project development of DTC advertising for disease education, brand awareness, acquisition, and conversion initiatives through a variety of channels which may include CRM, direct marketing, in-office, print, SEM, Digital Media, Mobile, broadcast TV with strong emphasis in web-based communications
Manage media planning in partnership with the AbbVie Media team and external media agency
Work with internal cross functional groups (Public Affairs, Professional Marketing, Legal, Regulatory, Medical and Project Management) and external groups (Ad Agency, Digital and Media Agency, Database agency) to ensure integration and consistency of consumer business strategies and regulatory compliance of promotional material
Understand trends in the marketplace impacting Consumer Marketing using data driven strategic insights to apply on an on-going basis
Lead competitive assessment and implications that are relevant for specific indications and our patients
Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure a positive return on investment and achieve brand objectives
Help patients better manage their conditions through improved patient experiences
Grow brand/product penetration, share and awareness

BA/BS Required, MBA Preferred
Pharmaceutical launch experience preferred
8+ years of consumer marketing experience with heavy experience in media, including digital marketing, with the ideal candidate having broadcast and media planning leadership experience
Competency in core marketing capabilities such as creative development, positioning, optimization across the marketing mix
Proven ability to lead and influence cross-functional teams, including timeline and budget management
Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution
Success working in a matrixed organization to drive alignment to brand objectives
Experience leading or supporting strategic and tactical planning
Excellent communication (oral, written, and presentation) and people skills
Familiarity with participating in local market and patient immersions, pulling insights through to execution

MBA Preferred
Pharmaceutical launch experience preferred
Experience leading or supporting strategic and tactical planning

We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our long-term incentive programs.

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval