Elements of Launch Intensive
Worthy Marketing Group
New York, USA (Remote)
$44K/yr - $56K/yr (Est.)AgencyInternshipIntern/new grad
3 hrs ago
Associate Director, US Fertility HCP Marketing
Boston, MA (On-site)
$139K/yr – $209K/yrManager5+ years expFull time
Posted 3 months ago
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Job Summary
Drive product strategy and cross-functional launch programs for Fertility portfolio, aligning with regulatory and medical affairs requirements.
- Own product strategy, lifecycle plans, and backlog for Fertility offerings.
- Must-have: 5+ years in product management or healthcare marketing.
- Standout: manage agency partnerships, launch materials, and regulatory-compliant assets.
Job Description
Responsibilities
- Own product strategy, lifecycle plans, and backlog for Fertility offerings.
- Must-have: 5+ years in product management or healthcare marketing.
- Standout: manage agency partnerships, launch materials, and regulatory-compliant assets.
- Lead media strategies targeting HCP audiences to drive reach and adoption.
- Translate clinical data into differentiated value propositions and messaging for HCPs.
- Coordinate cross-functional launch plans with medical affairs, market access, digital, and sales enablement.
- Define and monitor product KPIs and drive data-informed optimization.
- Ensure regulatory/compliance adherence for all promotional and medical communications.
- Influence portfolio prioritization, resource allocation, and media investments based on feedback.
- Manage budgets, vendor engagements, and timelines; oversee contract deliverables.
Requirements
- Bachelor’s degree required; advanced degree preferred.
- 5+ years in product management, marketing, or related roles within healthcare/biotech/pharma
- Role requires up to 30% travel
Preferred
- Proven experience with launching HCP-facing products and managing portfolio products, leading cross-functional initiatives and external agencies; no direct reports required.
- Strong project, portfolio, and vendor management skills; ability to align diverse teams toward common goals.
- Excellent written and verbal communication, presentation, and storytelling abilities.
- Data-driven mindset with ability to translate insights into actionable roadmaps and media plans.
- Knowledge of regulatory/compliance frameworks affecting medical communications, digital marketing, and medical publishing.
- Experience developing and executing media strategies for HCP audiences (digital, print, events) is highly desirable.
- Strong organizational skills and attention to detail.
- Proficiency in Microsoft PowerPoint and Excel; familiarity with marketing tools is a plus.
- Ability to work collaboratively in a fast-paced environment.
Benefits
- Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other prequisites.
EMD Serono
We aspire to create, improve and prolong life for people living with difficult-to-treat conditions like infertility, multiple sclerosis and cancer. We are imagining the future of healthcare by working to translate the discovery of molecules into potentially meaningful outcomes for people with serious unmet medical needs. EMD Serono is the healthcare business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada. Our global roots go back more than 350 years. Today, we have approximately 1,100 employees around the US with commercial, clinical and research operations in Massachusetts.Community Guidelines: https://bit.ly/2nbPYl1
