Associate Director, U.S. Access Marketing

Boston, MA (On-site)

$147K/yr – $221K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own access-focused marketing tool development and value messaging for US payers, coordinating with cross-functional stakeholders to move materials from concept to compliant, on-time market delivery.

  • Access Tools & Messaging: Create and refine customer-facing resources aligned to brand strategy and FDA-related guidance.
  • Review & Execution: Prioritize and shepherd materials through medical, legal, and regulatory reviews to hit timelines and budgets.
  • Insight Loop: Conduct market research and collect account-team feedback to sharpen messaging for payer and channel audiences.

Job Description

Responsibilities

  • Create and refine access-related, customer-facing marketing tools and materials secure patient access to the Alexion portfolio in collaboration with the Account Management team
  • Lead the planning, coordination, and execution of the resources and tools for a given brand/indication to ensure messages are relevant and consistent with access brand strategy.
  • Ensure access strategies for each brand is translated for access stakeholders in customer segments through the development and maintenance of value messaging, FDAMA 114, and other branded and non-branded resources / tools for assigned therapeutic area.
  • Work closely with medical, legal, and regulatory stakeholders to ensure the review process is efficient, that risks are balanced relative to speed-to-market that bottlenecks are addressed, and that risks are effectively characterized to senior leaders.
  • Prioritize tools/resources submitted into legal, medical, and regulatory review process and is accountable for ensuring timelines are met and projects are executed within budget.
  • Prioritize the sequencing and urgency for resources / tool development, approval, and execution across the portfolio.
  • Incorporate matrix stakeholders’ input, recommendations, and perspectives from the review process; makes appropriate changes to tactics, tools, and communications as needed.
  • Conduct market research and message testing to ensure the effectiveness of marketing materials.
  • Collect feedback from account teams to align marketing materials with key customer concerns and strategic priorities.

Requirements

  • Bachelor’s Degree in a relevant area of study
  • Minimum 3-5 years U.S. managed care or related experience and in a pharmaceutical marketing role
  • Demonstrated experience developing U.S. access marketing materials
  • Ability to complete quantitative and qualitative analyses of complex strategic initiatives
  • Ability to understand the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e., specialty pharmacy and distribution, home infusion, etc.)
  • Working understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits
  • Demonstrated ability to effectively communicate complex business challenges and data-driven recommendations to senior leaders
  • Experience reviewing marketing materials with medical, legal, and regulatory review committees
  • Up to 15% travel as required
  • The duties of this role are generally conducted in an office environment. As is typical of an office-based role, employees must be able, with or without an accommodation to use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

Nice to Have

  • MBA, MPH, or other advanced degree
  • Rare disease medicines experience

Benefits

  • Benefits offered include a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.
Alexion Pharmaceuticals, Inc. logo

Alexion Pharmaceuticals, Inc.

3.9 Glassdoor

Alexion, AstraZeneca Rare Disease is focused on pioneering new possibilities for the rare disease community. We are driven by a mission to change what it means to live with a rare disease. A leader in rare disease for more than three decades and today continues to build a diversified pipeline across disease areas with significant unmet need, using an array of innovative modalities. As part of AstraZeneca, Alexion is continually expanding its global geographic footprint to serve more rare disease patients around the world. It is headquartered in Boston, US. Alexion’s pioneering legacy in rare disease is rooted in being the first to translate the complex biology of the complement system into novel medicines. Alexion pushes boundaries to accelerate discovery of life-changing medicines. Headquartered in Boston, Massachusetts, Alexion has offices around the world and continues to expand its reach to benefit more people globally. GL/NP/0116GL/NP/0095 Community Guidelines: https://bit.ly/39x9gqy

Founded in 1992
New Boston, Massachusetts, USA
5K employees (240 in marketing)
72% recommend to a friend
73% CEO approval

Traffic Signals

Monthly Visitors
59.2K
Traffic Source Mix
Search
50.7%
Direct
34%
Referral
8.7%
Social
5.4%
Paid
1%

Headcount Trend

Current headcount: ~5K

Marketing Team

Marketing Team Size
210 (4% of company)
Median Career Experience
15 years
Median Tenure
5.3 years
Marketing Roles Posted (Last 30 Days)
2

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