Responsibilities

• Maintain a deep understanding of the business, target audiences and wider communications environment
• Write POVs on topics relevant to our key clients and agency
• Identify and build target audiences, test their viability and determine scalability using syndicated and proprietary tools (i.e. MRI, Media in Mind, Helixa, primary research, etc. )
• Identify opportunities to bring in UM’s diversified services (search, social, mobile, etc.)
• Attend technology and emerging media presentations to stay on top of trends
• Understand and integrate client and creative agency research
• Apply syndicated and proprietary data to develop key insights – across culture, competitors, and consumer with actionable media implications
• Support the translation of complex concepts into simple, powerful narratives and present strategic recommendations to the client
• Craft strategic narratives that bring the strategy to life
• Work closely with the Planning Team to translate the campaign strategy and ideas into actionable media implications

Requirements

• Proficient in Powerpoint, Word, and Excel
• Experience with research and analyzing data

Preferred

• 4+ years in media strategy, strategic communications, or related role
• Enthusiastic, curious, and strategic
• Independent, efficient, and prospers in a fast-paced environment
• Great written and oral communication
• Great relationship skills

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.