Associate Director, Strategy

New York, USA (On-site)

$81K/yr – $117K/yrSenior LevelFull time

Posted 3 months ago

Job Summary

Lead PHM strategy and client-service efforts, directing a Strategy team with cross-account media planning responsibilities.

  • Must-have: 5+ years media planning experience and 2+ years HCP media planning/strategy.
  • Standout: Demonstrated leadership across multiple accounts and cross-functional collaboration.

Job Description

Responsibilities

  • Knowledge
  • - Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
  • - Understands the total marketing process and the strategic role of media
  • - In-depth understanding of the role of media channels in a plan
  • - Expertise in various media research tools and software
  • - Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
  • Managing & Leading Others
  • - Responsible for the day-to-day workload and deliverables of the Strategy team
  • - Supports the Director, Strategy and/or VP, Strategy
  • - Builds trust, models inclusion, and shows respect for all employees
  • - Works collaboratively with cross-functional teams
  • - Drives internal team momentum and progress to meet client deadlines
  • - Takes initiative and shows accountability for oneself and team’s work
  • - Owns communication on business initiatives and client requests to internal team
  • - Trains Strategy team on tools and processes
  • - On-boards and trains new hires
  • - Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews
  • - Nurtures and develops lower-level talent on assigned accounts
  • - Participates in PHM’s interviewing efforts
  • Strategy & Account Management
  • - Manages, prioritizes, and delegates team workload
  • - Coaches team to consistently deliver on client and agency requests
  • - Oversees overall media strategy, approach, and plan on each account
  • - Helps VP, Strategy drives the planning process
  • - Manages multiple accounts and can transition between them seamlessly
  • - Provides initial perspectives on media strategies and approaches
  • - Owns media channel mix and initial budget allocation and rationale
  • - Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
  • - Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
  • - Provides input on deliverables timelines in partnership with cross-functional teams
  • - Pushes for continuous improvement of self, team, and client deliverables
  • - Contributes to new business efforts as needed
  • Client Service
  • - Builds a day-to-day relationship with appropriate clients on assigned brands
  • - Conveys passion for clients and their businesses
  • - Provides input to client to help shape their marketing priorities
  • - Models outstanding client service for team
  • - Influences clients through strong public speaking, presentation, and writing skills
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Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012
Philadelphia, Pennsylvania, USA
800 employees (170 in marketing)

Salaries

Posted range

$81K/yr – $117K/yr

Taken straight from the job posting.

See all Publicis Health Media salaries

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Associate Director, Strategy

Publicis Health Media · New York, USA · On-site