Associate Director, Strategic Planning

Responsibilities

• Partners with creative, subject matter experts and account management peers to develop ideas and orchestrate planning and analytical activity for healthcare/pharma accounts
• Synthesizes data and insights to drive integrated strategy development, comprehensive multichannel plans and creative ideas
• Works with cross-functional team to develop brand strategies, digital cross-channel strategies, creative briefs, customer journeys and ecosystems
• Establishes strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business
• Directs strategic key components of the client business and actively engages client
• Leads multiple, simultaneous projects and assignments including delegating as appropriate
• Takes lead on all annual planning deliverables
• Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
• Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems
• Actively supports new business activity where required Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.

Requirements

• Minimum of six years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
• Proven ability to think creatively and evidence of success in developing multichannel strategies for brands and delivering them to market
• Strong digital and analytical capabilities a must
• Storyteller and persuasive presenter
• Deep understanding of digital channels, and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
• Resourceful, sees the big picture but likes to dig into the details, innately curious
• Strong balance of creativity and analytics
• Ability to simplify the complex

Preferred

• Pharma/Healthcare background very nice to have