Associate Director, Social Strategy at BGB Group | New York, USA | $115K/yr – $145K/yr

BGB Group

Associate Director, Social Strategy

New York, USA (On-site)

$115K/yr – $145K/yrSenior Level5+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive strategic social media leadership for healthcare-focused campaigns, translating brand goals into integrated, compliant programs across organic and paid channels.

Own integrated social campaigns across platforms (organic and paid) from strategy to execution.
5–7 years in social media strategy with at least 2 years in leadership.
Deep healthcare regulation awareness to ensure compliant, brand-safe content.

Job Description

Responsibilities

Serve as a strategic day-to-day partner to clients, translating business and brand objectives into effective social media strategies.
Deliver clear, actionable recommendations that reflect the latest social trends and platform capabilities—particularly in regulated healthcare environments.
Collaborate with account teams to ensure strategic alignment across digital initiatives.
Lead development of integrated social media campaigns across platforms (organic and paid), overseeing creative direction, content planning, and performance strategy.
Work closely with copywriters, designers, and community managers to ensure high-quality, engaging, and compliant content.
Manage social media calendars, ensuring timely delivery of content and consistent brand voice.
Partner cross-functionally with creative, medical, and analytics teams to align social content with broader brand and campaign objectives.
Participate in internal brainstorms, client workshops, and strategic planning meetings to drive social thinking forward.
Monitor social media performance and use platform analytics to optimize campaign strategies.
Partner with analytics teams to define KPIs, measure impact, and share results through clear and insightful reporting.

Requirements

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
5–7 years of experience in social media strategy or digital marketing, with at least 2 years in a supervisory or strategic lead role.

Preferred

Experience in healthcare or pharmaceutical marketing strongly preferred.
Deep knowledge of social platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, X/Twitter), channel best practices, and user behavior.
Proven experience developing and executing social campaigns that achieve business goals.
Familiarity with analytics platforms such as Sprinklr, Hootsuite, or native channel insights.
Understanding of compliance in healthcare marketing and how it impacts content development.
Proficiency in social media management platforms, analytics tools, and workflow systems.
Working knowledge of Adobe Creative Suite or other creative collaboration tools is a bonus.
Strong organizational and time-management skills, with the ability to manage multiple workstreams.
Clean, actionable reporting and cross-functional collaboration to drive results.

BGB Group

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.

Founded in 2005

New York, New York, USA

537 employees (155 in marketing)

www.bgbgroup.com