Responsibilities"Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces. Deep understanding of the evolving paid social landscape – inclusive of Commerce, AI, and emerging social platforms – to deliver against business outcomes Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks Identify and document FAQs, automating responses to common agency questions Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes Lead campaign audits to strengthen activation approach for Publicis Media account teams Build relationships with Publicis Media agency counterparts and social channel leads Execute roadmaps and build thought leadership collateral for social strategy and activation Develop cross-functional relationships to collaborate on solutions priorities Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media Identify clients that are candidates for priority solutions and assist in stewarding clients into best-in-class landing pads Contribute to assessments and guide agency teams on recommendations Stay abreast of industry trends and advise on the use of emerging platforms and technology based on agency, industry, and client priorities