Responsibilities

• Lead organic social media strategy and content planning across priority channels, audiences, and business i nitiatives
• Translate business goals, audience insights, brand standards, and performance data into social content calendars, campaign recommendations, and channel guidance
• Partner with creative, communications, brand, legal, compliance, analytics, and business stakeholders to deliver social content that is clear, engaging, compliant, and on brand
• Use social performance reporting, listening insights, and platform trends to optimize content, improve engagement, and inform future strategy
• Lead, coach, and develop a team of social media strategists, setting clear priorities, strengthening strategic capability, and fostering accountability for high-quality social programs
• Guide social media governance, workflows, stakeholder education, and team routines that improve quality, speed, consistency, and accountability

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, or equivalent professional experience
• 8+ years of experience in social media strategy, digital marketing, content strategy, brand communications, public relations, or related marketing communications roles
• 2+ years of experience leading associates, managing direct reports, or directing cross-functional social media or content workstreams
• Demonstrated experience developing social media strategies, content calendars, campaign plans, channel recommendations, or governance standards for multi-channel programs
• Experience using social media analytics, audience insights, platform performance, or social listening data to inform content decisions and improve outcomes

Preferred

• Experience leading social media strategy within an in-house agency, health care company, insurance company, or other regulated industry
• Experience developing social content for enterprise brand, customer lifecycle marketing, or integrated campaign programs
• Experience with social media management, publishing, workflow, analytics, or approval platforms such as Sprinklr, Workfront, Aprimo, or similar tools
• Experience applying GenAI, automation, or scalable content models to improve social content quality, speed, consistency, personalization, or reuse
• Experience presenting social strategy, editorial recommendations, risk considerations, and performance insights to senior leaders and cross-functional stakeholders

Benefits

• Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.