Responsibilities

• Owns the content calendar, publishing cadence, and editorial strategy across all flagship social platforms — Instagram, LinkedIn, TikTok, Threads, X, and YouTube.
• Leads creation and execution of day-to-day content: writing copy, directing visuals, and packaging posts for each platform.
• Makes real-time editorial decisions on content timing, tone, and platform suitability.
• Serves as the working lead for the Social Content and Community Specialist — setting daily priorities, directing content assignments, and providing editorial feedback.
• Directs the work of social media interns, including student video interns.
• Monitors and moderates online discussions; responds appropriately and escalates to relevant departments as needed.
• Supports time-sensitive institutional content and emerging issues as needed, including occasional availability during evenings and weekends.
• Partners with the office’s Data Analyst for Web and Social Media to review metrics and make data-informed content decisions.
• Serves as the primary liaison to MPG videographers and design/production staff for social content requests, and partners with the Data Analyst for Web and Social Media to make data-informed content decisions.
• Coordinates with campus partners to source stories, moments, and assets for flagship social content.

Requirements

• 4-6 years of experience in social media management, with demonstrated ownership of flagship or brand-level channels, or equivalent combination of education and experience.
• Deep, current knowledge of Instagram, LinkedIn, TikTok, Threads, X, Bluesky, and YouTube — including algorithms, formats, and evolving platform dynamics.
• Demonstrated ability to absorb and independently represent a complex institutional brand — including the judgment to know when content aligns with voice and strategy and when to escalate, without relying on routine review from senior leadership.
• Exceptional writing and editing skills, with the ability to craft compelling content in multiple voices and for diverse audiences.
• Demonstrated ability to lead end-to-end content production — from concept through copy, visual direction, and publishing.
• Working knowledge of short-form video as a content format, including how to brief and direct videographers for social-first output.
• Proven ability to collaborate cross-functionally with creative, communications, and production teams.
• Experience directing the work of others, including setting priorities, providing editorial feedback, and managing freelancers or interns.
• Fluency with social media analytics and experience using data to inform content strategy.
• Experience using social media management platforms such as Sprout Social, Hootsuite, or similar.

Preferred

• Experience in a complex, multi-stakeholder organization — higher education background is a plus, not a requirement.
• Experience developing campaign creative for major institutional moments such as commencements, admissions cycles, or rankings announcements.
• Experience briefing or directing videographers and designers for social content.
• Familiarity with thought leadership or institutional brand voice communications on social media.