Associate Director of Social Media Creative - Remote

Responsibilities

• Lead the development of enterprise social media and digital creative strategies that support brand, business, and reputational objectives
• Champion social-first storytelling and help transform complex healthcare and corporate initiatives into engaging, accessible content
• Develop creative concepts, campaigns, content series, and always-on content programs across social, digital and discovery platforms
• Provide creative direction for video, motion graphics, photography, copywriting, and emerging content formats
• Translate business priorities and audience insights into compelling creative briefs and content recommendations
• Ensure all content reflects brand standards, accessibility requirements, and healthcare compliance expectations
• Build and manage integrated content strategies aligned with enterprise priorities
• Leverage audience insights, social listening, search trends, cultural moments, and platform trends to inform content development
• Establish best practices, content development processes and governance for social-first content creation across the enterprise
• Partner with social media and digital teams to ensure creative is delivered in a timely manner so that content calendars are robust and content themes are driving meaningful audience engagement

Requirements

• 8+ years of experience in social media, content strategy, creative development, digital marketing, public relations, or integrated communications
• Demonstrated experience leading creative content development across multiple social platforms
• Solid portfolio showcasing social-first storytelling and high-performing content
• Demonstrated expertise in LinkedIn, Instagram, Facebook, YouTube, TikTok, and emerging platforms
• Experience developing video concepts, creative briefs, and multi-format content strategies
• Demonstrated solid copywriting, storytelling, and editorial planning skills
• Experience partnering with executive stakeholders and cross-functional teams
• Demonstrated excellent project management and organizational skills

Preferred

• Experience in healthcare, highly regulated industries, or Fortune 500 organizations
• Experience managing agencies and creative production partners
• Demonstrated knowledge of social listening, analytics, platform insights, and content optimization practices
• Demonstrated familiarity with SEO, GEO, creator marketing, influencer strategy, and employee advocacy programs

Benefits

• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)
• No matter where or when you begin a career with us, you’ll find a far-reaching choice of benefits and incentives.