Associate Director, Social

New York, USA (On-site)

$115K/yr – $125K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social strategy and leadership for a large agency, owning measurement-driven campaigns and team development.

  • Own end-to-end paid social planning, buying, and reporting for multiple clients.
  • Must-have: Minimum of 5 years in paid social planning and 2 years of hands-on trading.
  • Standout: Lead and mentor social traders and supervisors to deliver on objectives.

Job Description

Responsibilities

    - Possess and continuously maintain an in-depth knowledge of social platforms and technologies, staying updated on industry trends and emerging capabilities. - Create compelling presentations that showcase measurement insights and strategic recommendations to support client campaigns effectively. - Collaborate with Havas partners to align client strategies and goals with platform opportunities for current and future campaigns. - Consider broader marketplace conditions, both within the digital landscape and clients' specific industries, to inform data-driven recommendations. - Present full paid social media plans and performance reports tailored to the audience and engage in day-to-day discussions with clients. - Foster a culture of thought leadership and mentorship within the team, actively contributing during meetings and functions. - Demonstrate consistent growth on accounts by introducing new campaign strategies, adopting improved processes, and delivering strategic outcomes. - Oversee social traders, senior traders, and supervisors, ensuring timely delivery against objectives and addressing any discrepancies with account leads and clients. - Collaborate with Havas account Leadership to align objectives and deliverables with social capabilities for new accounts. - Provide guidance and coaching to social supervisors, ensuring the delivery of well-thought-out media recommendations and performance reports.
    - Ensure proposed campaign plans are feasible for execution by working closely with social supervisors. - Actively participate in new business efforts by conducting research, developing strategies, and representing social capabilities in pitches. - Enforce adherence to established processes and deadlines for campaign setup, quality assurance, reporting, billing, and issue resolution. - Drive discussions about social advancements and technology adoption within the Havas Performance Investment Team. - Foster the professional development of social supervisors, enhancing their strategic programmatic knowledge and support capabilities. - Develop training materials and conduct sessions to showcase expertise on specific topics during new starter onboarding or wider team initiatives. - Conduct thorough quality assurance of campaigns in platforms, ensuring all media is accurately set-up before director sign-off. - Utilize QA as an opportunity to share best practices and optimization techniques with social traders, senior traders, and supervisors.

Requirements

    - Minimum of 5 years of experience in paid social media planning and buying. - At least 2 years hands-on trading experience in social platforms, optimizing and managing successful paid media campaigns - In-depth knowledge of all major social platforms - Proven experience in team management and coaching to drive individual and team performance. - Strong ability to communicate media insights holistically, with knowledge of other channels like display, video, search, and TV being highly desirable. - Exceptional organizational skills and the ability to handle multiple clients and tasks efficiently, prioritizing workload effectively. - Effective time management and delegation ability to manage own & teams' tasks effectively

Nice To Have

    - Strong ability to communicate media insights holistically, with knowledge of other channels like display, video, search, and TV being highly desirable.
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Havas Media Network

Havas Media Network is the media experience agency. Havas Media Network delivers this brand promise through the Mx System, where meaningful media helps build more meaningful brands. Havas Media Network is part of Havas, one of the world’s largest integrated content, media and communications groups. Havas Media Network also consists of two global media networks: Havas Media and Arena Media. The media experience agencies are home to specialists across 150 countries worldwide, with 73 Villages. Clients include BBC, Canal+, Credit Agricole, Dolce & Gabbana, EDF, Fidelity Investments, Grupo Carso, Hyundai, JDE, Kia, Leroy Merlin, Lidl, PNC Bank, Puma, Reckitt Benckiser, Red Bull, Sanofi, Shell, Telefonica, YUM Brands, among many others.

Founded in 1990
New York, NY, US
6.5K employees (68 in marketing)

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
64 (26% of company)
Median Career Experience
10 years
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
4

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