Associate Director, Social Content & Engagement

Responsibilities

• Strategy & Growth: Develop platform-specific social strategies tied to client business goals while identifying cultural moments, creator trends and whitespace opportunities
• Strategy & Growth: Monitor audience analytics and platform signals to continuously refine strategy and stay ahead of how audiences consume social
• Strategy & Growth: Partner with Paid Social and leaders across strategy, creative, PR and media to develop integrated solutions to client challenges
• Content, Creators & Community: Lead social campaigns from initial brief through post-campaign analysis while pushing creative boundaries and raising the editorial bar
• Content, Creators & Community: Champion video, Stories and Shorts as core social formats while working with production partners and creators
• Content, Creators & Community: Lead creator and influencer strategy, including managing amplification vendors and developing in-house programs from talent identification and contracts through execution
• Content, Creators & Community: Guide community management and social listening to build brand affinity, surface audience insights and identify emerging opportunities
• Measurement & Leadership: Define measurement frameworks with the Analytics team and translate performance data into clear insights and recommendations for senior client stakeholders
• Measurement & Leadership: Grow clients’ social programs with share-worthy content that drives engagement and exceeds performance benchmarks
• Measurement & Leadership: Lead, coach and develop social content specialists and community managers while managing team resourcing and workloads

Requirements

• A bachelor’s degree and 10+ years of related experience, including at least 7 years leading social strategy and teams with accountability for results, or an equivalent combination of education and experience
• Mastery of social content creation and creative oversight with strong editorial judgment
• A track record of leading and developing social practitioners with clear ownership of outcomes
• Hands-on experience growing engagement across LinkedIn, Instagram, Facebook and TikTok. Reddit and YouTube expertise is a bonus.
• Proficiency with social content creation and social listening tools such as Canva, Adobe Photoshop Express, Hootsuite, Talkwalker and Brandwatch
• Experience managing creator relationships, talent-driven content and the integration of organic and paid social
• Fluency with short-form and long-form video and experience working with production partners
• Experience building measurement frameworks and presenting performance, learnings and recommendations to senior stakeholders
• Strong relationship-building, budget management and organizational skills with the ability to manage multiple priorities
• An obsessive curiosity about platform trends, creator strategies and cultural conversations with a drive to test new ideas and formats

Benefits

• medical, dental and vision insurance with HSA and FSA options
• disability and life/AD&D, accident, critical illness and hospital indemnity insurance
• pet insurance
• identity theft protection
• unlimited virtual telemedicine and mental health counseling
• 401(k) including company matching
• flexible paid time off, paid holidays, paid parental leave and much more