Responsibilities

• Lead and mentor a team of organic search Managers by setting performance goals, fostering a culture of continuous improvement and learning, and ensuring consistent application of best practices across all campaigns
• Define and lead the overarching organic search strategy across all assigned client accounts, aligning SEO & AEO initiatives directly to each client's business objectives, revenue targets, and customer growth goals
• Analyze performance data holistically across Google Search Console, GA4, and enterprise SEO platforms (SEMrush, Ahrefs, Conductor, BrightEdge, etc.), translating insights into clear strategic adjustments and executive-ready reporting
• Collaborate cross-departmentally with paid media, content, creative, and engineering teams to embed SEO & AEO best practices into every touchpoint of the digital experience
• Present organic search strategy, performance, and competitive landscape to senior client stakeholders in a clear, compelling, and ROI-focused manner
• Lead comprehensive technical SEO programs, including site architecture, Core Web Vitals, mobile optimization, crawl/index health, and advanced schema markup implementation to ensure client sites are structurally sound for both traditional crawlers and AI-driven retrieval systems
• Experiment and scale AEO strategies: optimize content and structured data to earn citations within AI-generated answers, develop new KPIs to quantify brand visibility inside LLMs, and systematize proven tactics across accounts
• Drive local SEO strategy for multi-location and regional clients, including Google Business Profile optimization, local listing management, geo-targeted content, and localization frameworks for international, multi-language accounts
• Implement AI-powered tooling and automation across the organic search workflow. Leverage generative AI for scalable content optimization, automate internal linking and entity extraction pipelines, and monitor real-time intent shifts to keep strategies ahead of algorithm changes
• Track Google core algorithm updates, the rapid evolution of AI-search features, and industry shifts while proactively adapting strategies and briefing clients on impacts and opportunities

Requirements

• 5–8 years of progressive SEO experience, with at least 2–3 years in a senior or leadership capacity managing SEO strategy across multiple client accounts or websites
• Deep, hands-on expertise across all SEO disciplines: technical SEO, on-page optimization, content strategy, link acquisition, and local/multi-location SEO
• Demonstrated hands-on experience with AEO, including optimizing content and structured data for citation in AI-generated answers in the major LLM platforms
• Strong command of core analytics and SEO tooling: Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, BrightEdge, or comparable enterprise platforms
• Proven track record of measurable organic growth across multiple accounts that increased rankings, traffic, and conversion from organic search channels
• Experience leading and developing SEO teams, with strong project management skills and the ability to orchestrate cross-functional initiatives
• Advanced analytical skills and the ability to synthesize large datasets, identify trend patterns, and translate data into actionable strategy
• Familiarity with AI/ML-powered SEO tools, workflows, and enthusiasm for experimenting with generative AI applications in search marketing
• Excellent communicator capable of translating technical SEO complexity into business value for non-technical clients and internal stakeholders
• Current knowledge of Google algorithm updates, E-E-A-T principles, Core Web Vitals, and the evolving AI search landscape