Associate Director, Search

Plano, TX (Hybrid)

$97K/yr – $140K/yrSenior Level7+ years expFull time

Posted 4 days ago

Job Summary

Own senior client relationships and lead paid search strategy across Google Ads, SA360, Shopping, and Performance Max to drive growth through cross-functional collaboration, testing, and data-driven optimization.

  • Lead client relationships and present strategic recommendations to drive growth
  • Develop integrated paid search strategies across platforms and channels
  • Drive performance through testing, optimization, and automation initiatives

Job Description

Responsibilities

  • Lead the development and execution of paid search strategies aligned with client business objectives and growth goals.
  • Serve as a trusted advisor to clients, providing strategic recommendations and performance insights.
  • Own senior-level client relationships and present business reviews, annual planning initiatives, roadmaps, and growth opportunities.
  • Identify opportunities to drive customer acquisition, revenue growth, operational efficiencies, and overall account performance.
  • Collaborate with cross-functional teams to develop integrated media solutions and holistic performance strategies.
  • Oversee paid search programs across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
  • Guide teams in campaign structure development, audience strategy, bidding approaches, testing frameworks, and optimization methodologies.
  • Ensure accounts maintain best-in-class operational standards and deliver measurable business impact.
  • Partner with platform representatives to leverage beta programs, product enhancements, and emerging best practices.
  • Provide strategic oversight of feed management and product data optimization initiatives.

Requirements

  • 7+ years of experience in paid search and performance marketing with progressive leadership responsibilities.
  • Deep expertise across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
  • Strong understanding of Google Merchant Center, product feeds, taxonomy management, custom labels, and feed optimization strategies.
  • Experience with feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar solutions.
  • Proven success leading client relationships and presenting strategic recommendations to senior stakeholders.
  • Strong forecasting, budget management, performance analysis, and business planning experience.
  • Experience managing and developing high-performing teams.
  • Familiarity with AI-powered marketing solutions, automation tools, scripting, and emerging search technologies.

Preferred

  • Familiarity with AI-powered marketing solutions, automation tools, scripting, and emerging search technologies.

Benefits

  • The best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
  • We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Salaries

Posted range

$97K/yr – $140K/yr

Taken straight from the job posting.

See all Publicis Groupe Holdings B.V salaries

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K
Publicis Groupe Holdings B.V logo

Associate Director, Search

Publicis Groupe Holdings B.V · Plano, TX · Hybrid