Associate Director, Research & Insights

Responsibilities

• - Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights (i.e. Competitive, Culture, Consumer, Media), bringing them to life through visualizations and storytelling that can impact strategy and planning.
• - Leverage AI tools and platforms to help automate routine research workflows, streamline complex data analysis, and drive operational efficiency in insight generation.
• - Uncover new audience opportunities for our clients and share an understanding of who they are, why they do what they do and the best ways to reach them.
• - Build insight presentations and present them to internal and external stakeholders.
• - Manage research projects to help our clients solve their business problems by leveraging multiple research methodologies.
• - Proactively design and build bespoke insights solutions/tools fueled by disparate data sources.
• - Lead strategic workshops in discussion of key findings from research studies and tools with clients, including potential business and media applications of the insights.
• - Develop and lead thought leadership around competitive, culture, consumer, and media, and shape content for client use.
• - Become a trusted insight partner to our clients by understanding both their long-term and day-to-day needs.
• - Integrate with planning and strategy teams as an internal consultant to help them improve their understanding of the resources and tools both proprietary and external available to them.

Requirements

• Minimum 4 years of industry or relevant experience in Strategy, Planning, Research and/or Media
• Previous work experience at an agency, consultancy, research supplier, or client research role; foundational knowledge of the media planning process and media fluency strongly preferred.
• Technical Skills: AI & Automation: Experience leveraging Generative AI platforms and analytical tools to help automate processes, optimize workflows, and enhance data analysis capabilities.
• Technical Skills: Syndicated Data: Working knowledge of syndicated consumer and media sources (Nielsen AdIntel, Pathmatics, MediaRadar, ComScore, GWI, MRI, YouGov, etc.).
• Technical Skills: Data & Analytics Tools: Advanced proficiency in Microsoft Excel, capable of leveraging complex functions, data analysis tools, and pivot tables to drive efficient data management and insightful reporting. Experience in data visualization and familiarity with SQL, R, and Python is a plus, but not a requirement.
• Technical Skills: Statistical Methods: Knowledge and application of foundational statistical methods to effectively analyze data, identify trends, and drive data-driven decision making.

Benefits

• Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.