Associate Director, Relevance Strategy

Los Angeles, CA (Hybrid)

$110K/yr – $125K/yrSenior LevelFull time

Posted 2 days ago

Job Summary

Own and translate data-driven insights into client storytelling, guiding workshops and strategic client communications.

  • Lead data-driven storytelling and cultural insights to solve client problems
  • Direct presentations, brainstorms, and cross-functional collaboration to drive strategic outcomes

Job Description

Responsibilities

  • Identify data-driven insights in a logical flow to deliver a compelling, enlightening story to the client.
  • Bring the consumer’s world to life through qualitative and cultural mining, plus insightful synthesis of quantitative research.
  • Demonstrate analytical and strategic skills to help solve client’s business problems.
  • Stay abreast of the competitive landscape as it pertains to data, human-centered research, and scalable qualitative insights delivering meaningful results for our clients.
  • Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform our clients’ businesses.
  • Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
  • Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
  • Direct the strategic development of client presentations and other important communications; delivering clear, compelling and persuasive communications to all stakeholders.
  • Brief creative teams for ideation and help facilitate brainstorms and workshops.

Requirements

  • Experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
  • Ability to use the proper tools necessary to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
  • Collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
  • Strategic thinking ability with a balanced analytical and creative approach to integrated marketing planning.
  • Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
  • Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Benefits

  • - Employer-sponsored 401k with match
  • - Medical, Dental, and vision coverage
  • - Unlimited PTO
  • - Caregiver (Parental) Leave
  • - Health and Wellness benefits
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VaynerX

3.7 Glassdoor

A family of companies building brands for the now.

Founded in 2016
New York, New York, USA
158 employees (48 in marketing)
87% recommend to a friend
100% CEO approval

Salaries

Posted range

$110K/yr – $125K/yr

Taken straight from the job posting.

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Associate Director, Relevance Strategy

VaynerX · Los Angeles, CA · Hybrid