Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

Responsibilities

• Strategic Regional Marketing: Develop, design, and implement a Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercial objectives , generating insights, and building advocacy from key external thought leaders.
• ESE Customer Engagement: Identify and effectively engage a core group of 35-50 National , Regional, and Community ESEs, utilizing advanced scientific, communication and business skills that build advocacy of the brand . Support brand and global team on projects that require US ESE engagement, guidance, and/or involvement.
• Insights Generation: Generate timely and actionable customer insights that inform brand strategy, decision-making , and other important marketing initiatives . Escalate market challenges/barriers to leadership as cross-functional partners as appropriate .
• Business Ethics and Acumen: Compliantly manag e multiple program budgets, timelines, processes, and procedures while adhering to required policies and trainings /certifications.
• Internal Collaboration: Collaborate with field sales leadership , account directors, and other b rand partners to develop and execute local regional strategies and tactics based on geographical market needs and opportunities.

Requirements

• Bachelor's Degree; preferably in a relevant field
• 5 + years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning
• 3+ years of Oncology Experience
• Expected 50-70% overnight travel including evening and weekend conferences when necessary

Preferred

• Experience in Breast Cancer
• Prior in-line marketing experience or Marketing Agency experience (HCP marketing)
• Experience working with third party vendors and agency partners
• MBA in relevant field

Benefits

• Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans.