Associate Director, Programmatic

Los Angeles, CA (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 10 days ago

Job Summary

Own the full programmatic strategy for client accounts and steer the integration of programmatic efforts across the media mix, delivering data-driven recommendations and leadership in team development.

  • Define strategic programmatic direction aligned with client objectives
  • Lead cross-functional workstreams and media-planning discussions
  • Mentor junior staff and drive operational improvements

Job Description

Responsibilities

  • Formulate Programmatic strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
  • Assume a lead role in the integration of programmatic efforts and present innovative, business-building, and data-driven recommendations.
  • Lead Associates and/or Managers in thinking strategically about programmatic’s role within the media mix and help our teams define tactical programmatic strategies and media plans to address client needs.
  • Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
  • Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
  • Provide support to regional offices and/or partners, where applicable.
  • Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5+ Years experience planning/buying across major Demand-Side Platforms (DSPs), such as DV360, The Trade Desk, Amazon DSP, and Yahoo DSP.
  • Experience with Ad Servers (e.g., Campaign Manager 360), Brand Safety/Verification technology (IAS, DoubleVerify, MOAT), SSPs, and Identity/Data solutions.
  • Significant client-facing and relationship management experience is required.
  • Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.

Preferred

  • Prior experience in an agency environment is highly desired.

Benefits

  • competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$75K/yr – $180K/yr

Taken straight from the job posting.

See all WPP Media salaries

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Associate Director, Programmatic

WPP Media · Los Angeles, CA · Hybrid