Associate Director, Programmatic

New York City, NY (Hybrid)

$97K/yr – $156K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Lead programmatic media initiatives by designing strategic plans, guiding cross-functional teams, and delivering measurable results aligned with client KPIs, while continuously optimizing campaigns across DSPs and measurement tools.

Job Description

Requirements

5+ years of progressive experience in programmatic media, including 2+ years in leadership roles.
Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.
Experience with standardizing processes across teams
Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
Strong analytical skills with ability to interpret data and provide actionable insights.
Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
Strong understanding of privacy & identity trends (Privacy Sandbox, clean rooms, consented measurement). IAB Tech Lab
Experience with measurement tools (CM360, GA4), reporting platforms (Looker/Tableau)
Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.
Familiarity with ad verification tools (IAS, DoubleVerify) and brand safety protocols.

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

Starcom

3.7 Glassdoor

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With almost 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellanova, McDonald's, Novartis, Samsung, Visa, WK Kellogg Company and more.

Founded in 1936

Chicago, Illinois, USA

6.1K employees (2,084 in marketing)

starcomww.com

66% recommend to a friend

59% CEO approval