Responsibilities

• Oversee programmatic campaign execution across DSP/DMP platforms, ensuring alignment with client KPIs.
• Communicate digital strategies and rationale for tactical approaches to clients and internal teams.
• Maintain strong client relationships through proactive communication and performance insights.
• Contribute to strategic POVs and innovation discussions; share emerging trends and platform updates.
• Partner with analytics to interpret campaign data, identify optimization opportunities, and inform future planning.
• Advocate for programmatic best practices and educate clients on evolving technologies and privacy standards.
• Collaborate with media partners to ensure accurate platform implementation and leverage new features.
• Collaborate with internal teams to problem solve , resolve campaign issues, decipher budget discrepancies, and complete necessary client deliverables
• Support cross-channel integration across display, video, mobile, and social formats for cohesive strategies.
• Implement operational best practices and quality assurance processes to ensure efficiency and accuracy.

Requirements

• 5+ years of progressive experience in programmatic media, including 2+ years in leadership roles.
• Experience mentoring, teaching, training, and onboarding direct reports strongly preferred.
• Experience with standardizing processes across teams
• Proven ability to design and execute strategic media plans aligned with client KPIs and business goals.
• Strong analytical skills with ability to interpret data and provide actionable insights.
• Hands-on experience with DSP platforms (e.g., The Trade Desk, DV360, Yahoo DSP, Amazon DSP) and familiarity with DMPs.
• Strong understanding of privacy & identity trends (Privacy Sandbox, clean rooms, consented measurement). IAB Tech Lab
• Experience with measurement tools (CM360, GA4), reporting platforms (Looker/Tableau)
• Strong understanding of programmatic metrics, optimization strategies, and attribution Modeling frameworks.
• Familiarity with ad verification tools (IAS, DoubleVerify ) and brand safety protocols.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances