Associate Director, Product Marketing

New York City, NY (On-site)

$133K/yr – $238K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and lead differentiated product positioning, messaging, and buyer insights across GTM, driving awareness, engagement, and pipeline while enabling sales, partners, and cross-functional teams.

  • Define buyer personas and compelling content that supports a buyer’s journey
  • Collaborate on campaigns, field enablement, and roadmap-aligned initiatives

Job Description

Responsibilities

  • Guide, create, and deliver differentiated product positioning, deliver strong messaging, and create insightful buyer personas and other compelling content that communicates value and supports a buyer’s journey-based sales cycle
  • Support the execution of a GTM strategy that specifically relates to product/domain responsibilities
  • Perform both primary and secondary market, customer, and competitive research to understand market segments, produce buyer insights, and identify new product opportunities
  • Lead in the creation of new product/feature messaging and support product management teams in roadmap development
  • Support marketing programs that drive awareness, engagement, and pipeline
  • Collaborate with demand-generation teams to build and execute high-response campaigns
  • Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
  • Enable sales, GTM teams, and strategic partners in positioning Enablon products
  • Provide thought leadership and innovative ideas and bring these to the broader marketplace
  • Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)

Requirements

  • 10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
  • At least five to seven years of experience spent in product marketing roles
  • At least 5 years proven experience in managing a global team
  • Some travel may be required (20-30%)
  • Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience

Preferred

  • Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience

Benefits

  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Wolters Kluwer logo

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002
Alphen aan den Rijn, South Holland, NLD
23K employees (3,473 in marketing)

Salaries

Posted range

$133K/yr – $238K/yr

Taken straight from the job posting.

See all Wolters Kluwer salaries

Funding

Total Funding
$1.8B
Last Raise
$579.9M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $579.9M
  • Mar 2025
    Post IPO Debt • $542.7M
  • Mar 2024
    Post IPO Debt • $655.8M

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$596.4K
Traffic Source Mix
Search
44%
Direct
45.6%
Referral
9.1%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~23K

Recent News

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Associate Director, Product Marketing

Wolters Kluwer · New York City, NY · On-site