Responsibilities

• Lead implementation of brand/launch strategies through development of effective promotional materials for key customer segments (e.g., healthcare professionals, patients, KOLs, allied health professionals)
• Leverage insights to inform stakeholder segmentation, optimize marketing spend, and target customer segments
• Oversee non-personal promotion (NPP) strategy and ensure coordination with broader marketing strategies
• Drive adoption of new digital marketing and AI capabilities to advance brand objectives and improve marketing effectiveness
• Ensure messaging and tactical execution is with brand objectives and channel strategies
• Partner with internal stakeholders to develop and deliver impactful customer-facing content
• Manage key vendor relationships and budgets, including the promotional agency of record
• Maintain deep knowledge of disease state, competitive and market dynamics, informing potential pivots in strategic and executional approach as needed
• Establish campaign goals and metrics, and collaborator with Insights to measure performance and drive ongoing optimization
• Foster trust and reinforce the strong culture across the US marketing team and with partners throughout the organization
• Ensure compliance with all laws, regulations, and policies that govern Immunocore

Requirements

• BS/BA degree in related discipline and at least 14 years of related Medical, Scientific or Healthcare experience; or Equivalent combination of education and experience
• Experience in product marketing, digital marketing, media planning or market research/analysis in the pharmaceutical or biotech industries
• Biotech / Pharmaceutical Marketing
• Proven track record of developing and executing effective marketing initiatives
• Product launch experience strongly preferred
• Oncology experience strongly preferred
• Excellent organizational skills and an ability to prioritize effectively to deliver results within reasonably established timelines
• Comprehensive ability to collaborate with multiple organizational stakeholders
• Advanced talent for blending innovation with pragmatic execution
• Advanced strategic thinking, initiative and creativity
• Established track record for consistently meeting or exceeding financial and/or other quantitative targets, as well as qualitative goals
• Advanced ability to draw insight from market research, the sales force, and other sources to optimize messaging, tactical plans, and promotional activities
• Strong presentation, verbal and written communication skills
• Demonstrated understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review process

Preferred

• Product launch experience strongly preferred
• Oncology experience strongly preferred
• Experience in digital marketing and AI capabilities would be beneficial to advance brand objectives (inferred from responsibilities)