Head of Product Marketing
LivTech
USA (Remote)
$130K/yr - $180K/yrIn-houseFull-timeSenior level6+ years exp.
4 hrs ago
Associate Director, Product Marketing
Santa Monica, CA (Remote)
$100K/yr – $130K/yrMid Level5+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive product marketing strategy and execution across GTM, adoption, and cross-functional collaboration.
- Must-have: 5–8 years in product marketing, growth, or related roles.
- Standout: Experience bringing platforms, tools, or digital products to market.
Job Description
Responsibilities
- Defining product positioning, value propositions, and core messaging.
- Translating platform capabilities into clear use cases and customer benefits.
- Ensuring consistency across all product-facing communications.
- Leading go-to-market strategy for product launches and major updates.
- Defining target audiences, key use cases, and rollout plans.
- Aligning marketing strategy with product roadmap and business goals.
- Driving execution across marketing, strategy, and campaign teams.
- Owning launch planning and execution across channels.
- Developing distribution strategies across social, community, and owned channels.
- Identifying the right mix of paid, organic, and partner-driven growth.
Requirements
- 5–8 years of experience in product marketing, growth, or related roles.
- Experience bringing platforms, tools, or digital products to market.
- Strong understanding of social, influencer, or platform ecosystems.
- Proven ability to define positioning and execute go-to-market strategies.
- Experience driving product adoption and usage.
- Strong analytical and strategic thinking skills.
- Ability to build clear narratives and high-quality materials.
- Strong cross-functional collaboration and communication skills.
Preferred
- Idealy, you... (Ideally, you...)
- Are able to lead positioning, go-to-market strategy, and product adoption efforts.
- Are comfortable working closely with product, strategy, and leadership teams.
Benefits
- Medical, Dental, and Vision Insurance
- Company-paid life insurance, short term and long term disability insurance
- 401k plan with 4% company matching
- Flexible work schedule
- Unlimited PTO
- Dog-Friendly Office
- Cell Phone, and Internet Service coverage
- Team Events
Loaded
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