Responsibilities

• The Associate Director, Point of Care is responsible for planning and managing the Point of Care media programs assigned to clients.
• Manages the day-to-day team workload, develops strong relationships with POC media partner, plans and coordinates projects, ensures plans adhere to PHM planning process, builds relationships with mid-level clients, manages and trains direct reports, and works directly with the Strategy team.
• The goal for this role is to support client Point of Care marketplace initiatives and help develop and maintain PHM Point of Care partnerships.
• The creation of Point of Care tactical recommendation
• Owning & presenting POC recommendation
• Ownership of the business rules and parameters of the point of care engagement
• Development of HCP Target list business rules that outline key requirements for individual brands, prioritization across franchises, and overlap strategy
• Development of cross franchise strategy
• Prepare HCP target list for dissemination to partners
• Evaluation and selection of offices and tactics by brand