Responsibilities

• Own performance media strategy across Amazon Ads, DTC paid media, and TikTok Shop, with clear accountability to revenue, ROAS, and contribution margin.
• Define channel-specific media objectives tied to business goals (traffic growth, NTB acquisition, conversion lift, repeat purchase).
• Ensure media investment decisions are grounded in incrementality, efficiency, and commercial impact.
• Lead Amazon media planning and execution in close partnership with Amazon sales and retail teams.
• Optimize Ads against retail readiness, promotional moments, and inventory realities.
• Partner with Sales to align media pressure with pricing, promotions, and key retail moments.
• Own paid media strategy for Wella’s DTC brand sites, driving efficient acquisition, retention, and LTV growth.
• Scale TikTok Shop media in partnership with social commerce, content, and creator teams, with a clear test-and-learn mindset.
• Ensure consistency in measurement and performance standards across all platforms.
• Own briefing and managing performance media creative across Amazon, DTC, and TikTok Shop, ensuring all assets are designed to drive revenue and conversion

Requirements

• Bachelor's Degree required, Master of Business Administration (MBA) preferred
• 7–10+ years of experience in performance media, digital marketing, or eCommerce growth roles.
• Deep hands-on experience with Amazon Ads, retail media networks, and DTC performance channels.
• Strong understanding of media economics, attribution, and revenue-driven optimization.
• Proven ability to manage media budgets tied directly to sales outcomes.
• Highly analytical, comfortable working with data, dashboards, and financial metrics.
• Strong communicator with the ability to partner effectively with Sales, Finance, and senior stakeholders.
• Experience in beauty, CPG, or a fast-moving consumer environment strongly preferred.

Benefits

• health insurance
• life and disability insurance
• 401(k) retirement plan
• paid holidays
• paid time off (PTO)