Associate Director, Performance Marketing - Paid Social

Chicago, IL (Hybrid)

$115K/yr – $125K/yrSenior Level6+ years expFull time

Posted 10 days ago

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Job Summary

Own paid social strategy and execution across Meta and other platforms, lead client performance discussions, and collaborate with the Data Intelligence team to tie reporting to business goals.

  • Own paid social strategy and execution
  • Lead performance conversations with clients
  • Collaborate with Data Intelligence on reporting alignment

Job Description

Responsibilities

  • Own paid social strategy and execution across assigned accounts, with Meta as the primary platform and working knowledge of LinkedIn, TikTok Reddit, and Pinterest.
  • Contribute to media plans that connect to business goals, including channel strategy, audience approach, KPIs and budget allocation.
  • Run campaigns in-platform from end to end, including setup/build, QA, pacing, optimization and reporting output.
  • Lead performance conversations with clients – present results, explain what happened, make a plan for what’s next.
  • Work with our Data Intelligence team on reporting that connects back to objectives and overall strategy.
  • Bring platform and audience trends to clients as actual recommendations, not observations.
  • Contribute to new business pitches as needed.

Requirements

  • 6-8 years in performance marketing with a heavy paid social (Meta) background; agency experience required.
  • Demonstrated ability to work in-platform (hands-on keys) while also operating at a strategic level, balancing these strengths depending on what the situation calls for.
  • Paid search and/or programmatic in addition to paid social is a strong plus.
  • Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy – can explain media performance to someone who doesn’t think about media all day.
  • Detail-oriented with strong analytical skills and ability to maintain key department metrics.
  • Highly organized and able to direct own activities and to promote cross-team collaboration.
  • Troubleshooting capabilities and a self-starter attitude, with the ability to manage up.
  • Confident in areas of expertise, while being articulate in technical aspects of the job.
  • Occasional travel as needed.
  • Bachelor’s Degree or equivalent work experience required.

Preferred

  • a range beyond social is a strong plus.

Benefits

  • Private Company – Being a private organization allows us to move quickly so that we can deliver our best for our teams and our clients.
  • Flexibility – We have a hybrid work environment and a flexible PTO plan that allows teams to take time off when they need it.
  • Competitive Benefits and Salary – Multiple options for health plans based on your and/or your family’s needs, plus a 401(k) match and paid parental leave. The annual salary range for this role in the Chicago market is $115k - $125k in base pay, and the base pay offered will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data.
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Manifest

3.9 Glassdoor

At Manifest, we drive growth by starting in the messy middle — where customer consideration widens and momentum is at greatest risk. We focus on shortening that journey to close the gap between brand and performance, turning consideration into preference and driving results that ripple throughout the full funnel.As an independent, integrated agency with roots in content, brand journalism, performance marketing, digital storytelling, creative technology, ecommerce, and consumer brand campaigns, we’ve seen enough to know that through complexity, comes certainty.

Founded in 1981
New York, New York, USA
274 employees (109 in marketing)
59% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
16.6K
Traffic Source Mix
Search
37.6%
Direct
45.3%
Referral
9.2%
Social
6.1%
Paid
1.3%

Headcount Trend

Current headcount: ~275

Marketing Team

Marketing Team Size
77 (28% of company)
Median Career Experience
9 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
7

Funding

Last Raise
Convertible Note, 4 years ago

Funding History

  • Aug 2022
    Convertible Note

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