Responsibilities

• Support the develop and execution of a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns
• Maintain and continuously refine the patient journey by identifying new inflection points, emotional hurdles, and barriers to treatment through ongoing insights collection
• Support patient-focused market research, in collaboration with the market insights & patient advocacy teams, to ensure all brand messaging resonates with the lived experience of patients with systemic mastocytosis and GIST
• Lead the creation of patient-facing materials and partner closely with the HCP Marketing and Sales teams to ensure patient resources are effectively utilized by the field in the clinical setting
• Design and implement an integrated digital ecosystem (e.g., branded patient websites, paid search, social, CRM, programmatic) that supports education, engagement, activation, and treatment adherence
• Track foundational metrics/KPIs and optimize performance in real-time
• Develop and oversee data-driven omnichannel strategies for patients cross multiple disease states to ensure high-impact outreach and engagement, and a strong KPI-based evaluation and optimization
• Ensure omnichannel plans align with brand strategy and launch plans and support HCP teams with omnichannel needs
• Integrate innovations, including AI-enabled tools, to accelerate marketing outcomes
• Lead the internal integration of patient insights across the organization, partnering with cross-functional teams to bridge the gap between clinical data and patient experience, ensuring a seamless and unified brand journey
• Partner with Patient Advocacy, Patient Services and Market Access teams to build messaging and support tools that address education, affordability, reimbursement, and treatment continuity
• Coordinate with the Patient Advocacy team to ensure brand strategies align with the broader goals of the Systemic Mastocytosis & GIST patient communities

Requirements

• Bachelor’s degree required; Advanced degree (e.g., PharmD, MBA) preferred
• Oncology and/or rare disease launch experience required
• 5+ years of experience in pharmaceutical, biotech, or healthcare marketing, with 2+ years of experience in patient marketing
• Proven success in digital patient marketing (web, social, SEO/SEM, CRM, and paid media strategy) and media planning and execution
• Deep understanding of the patient journey and emotional drivers of behavior in rare disease and/or oncology disease populations
• Experience collaborating with patient services (Patient Advocacy and PSP) to develop aligned messaging and support tools
• Demonstrated ability to thrive in a fast-paced biotech environment
• Location: Waltham, MA (surrounding areas) required
• Travel required (up to 25%), including occasional weekends

Preferred

• Global/US launch experience in oncology or rare disease is a plus
• Experience with AI-enabled marketing tools or AI-enabled innovations in marketing would be beneficial
• Prior experience collaborating with patient services (Patient Advocacy and PSP) to develop messaging and support tools beyond mandatory requirements

Benefits

• benefits package that se t s us apart
• We cover 100% of medical, dental, and vision premiums for you and your family
• help reduce out-of-pocket costs by funding up to 75% of in-network deductibles
• 401(k) match with immediate vesting
• generous paid time off
• 12 weeks of fully paid parental leave
• paid family and medical leave for all employees regardless of location
• company-paid short-term disability coverage for up to 20 weeks
• wellness programs
• tuition reimbursement
• inclusive family-forming support