Associate Director, Partner Direct at Publicis Health Media | New York, USA | $115K/yr – $125K/yr

Publicis Health Media

Associate Director, Partner Direct

New York, USA (On-site)

$115K/yr – $125K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive healthcare media planning and team leadership to deliver multi-channel media strategies aligned with client objectives.

Own end-to-end healthcare media planning and execution across channels.
Must-have: 5+ years in media planning and 2+ years of people management.
Standout: Healthcare/pharma media experience and agency leadership demonstrated.

Job Description

Responsibilities

Lead the development and execution of innovative, multi-channel healthcare media plans.
Ensure all media recommendations align with broader client strategies and objectives.
Oversee the daily execution of Partner Direct team tasks, ensuring adherence to timelines and deliverables.
Lead tactical media plan presentations to internal and client teams.
Conduct rate negotiations and secure optimal media placements.
Develop POVs on emerging media partners and industry trends.
Maintain a strong understanding of the agency’s workflow and internal processes.
Develop deep knowledge of client business objectives and how they translate into media investment strategies.
Stay informed about the evolving media marketplace, partnership opportunities, and deal structures.
Navigate planning systems and tools to enhance team efficiency and effectiveness.

Requirements

5+ years of experience in media planning and strategy
2+ years of people management experience, including team development and mentorship
2+ years of experience across at least four media channels, such as:
Digital (Endemic & Lifestyle)
Video
Print
Out-of-Home (OOH)
Healthcare Professionals (HCP) targeting
Payer/Managed Markets

Preferred

Healthcare or pharmaceutical media experience preferred

Publicis Health Media

Publicis Health Media (PHM) is the market-leading media agency in the health category, providing unmatched DTC and HCP health, wellness and pharmaceutical expertise, innovation and unmatched clout.Our team of market makers works closely with an expansive set of consumer and HCP media partners, consistently identifying first-to-market opportunities that help our clients disrupt their categories and drive business growth. We believe that everyone deserves to have a positive healthcare experience. That healthcare marketing must go beyond the expected and the traditional. That we need to push the boundaries of media through data, content, commerce and creativity. Together we create powerful experiences that matter, driving better health outcomes for the people we serve.

Founded in 2012

Philadelphia, Pennsylvania, USA

800 employees (170 in marketing)

www.publicishealthmedia.com