Associate Director, Paid Social

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 6 hrs ago

Job Summary

Own and lead day-to-day Paid Social operations, set strategic direction, mentor staff, align social plans with client goals, drive cross-agency integration, and regularly communicate risks and opportunities to senior leadership.

  • Own the Paid Social operations and strategic direction
  • Lead and develop the Paid Social team and cross-disciplinary coordination
  • Drive client objectives, opportunities, and performance transparency

Job Description

Responsibilities

  • As an Associate Director, Paid Social, you will be accountable for all day-to-day Paid Social operations and be the main point of contact on an account.
  • You will provide strategic direction and leadership in our digital group to deliver the most effective and innovative communication plans.
  • You will also manage the career paths of supporting staff within the Paid Social team.
  • Formulate Paid Social strategy for client businesses and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
  • Assume a lead role in the integration of social efforts and present innovative, business-building, and social recommendations.
  • Lead Associates and/or Managers in thinking strategically about paid social’s role within the media mix and help our teams define tactical social strategies and media plans to address client needs.
  • Accurately, objectively and constructively evaluate the performance of Associate(s) and/or Manager(s).
  • Facilitate the development and documentation of standard methodologies for improving operational efficiencies within the team and the group.
  • Coordinate the work of our disciplines, industry groups and media partners; assist with integration of other client and GroupM agencies.
  • Provide support to regional offices and/or partners, where applicable.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
  • 5+ Years experience planning/buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
  • Experience with CMS platforms, 3rd Party API technology, Native UIs (i.e. Facebook Power Editor).
  • Significant client-facing and relationship management experience is required.
  • Prior experience managing a team; demonstrating the ability to train and grow junior members, and serving as a coach and mentor.
  • Prior experience in an agency environment is highly desired.
  • Exhibit passion through appropriate participation in team, agency, and industry initiatives.

Benefits

  • competitive medical
  • group retirement plans
  • vision
  • dental insurance
  • significant paid time off
  • preferential partner discounts
  • employee mental health awareness days
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$75K/yr – $180K/yr

Taken straight from the job posting.

See all WPP Media salaries

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Associate Director, Paid Social

WPP Media · New York City, NY · Hybrid