Responsibilities

• Building and managing campaigns within Meta Ads Manager (primary platform), with additional opportunities across LinkedIn and TikTok.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of channel strategies and implement improvements to optimize ROI.
• Partner with content creators, designers, and external vendors to produce engaging, channel-specific materials that resonate with target audiences.
• Manage channel-specific budgets, ensuring efficient allocation of resources and cost-effectiveness of campaigns.
• Manage the channel specific fulfillment of compliant, timely and effective tactics.
• Work closely with sales, product, and analytics teams to ensure alignment of messaging, goals, and initiatives across all touchpoints.
• Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation and growth.
• Prepare regular performance channel analysis, offering actionable insights and recommendations to optimize results.
• Other duties as assigned.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field
• 3-5 years of experience in marketing, with a focus on social ads management
• Proficiency in marketing analytics tools (e.g., Google Analytics, HubSpot, Tableau)
• Strong understanding of marketing channels, including social media, direct mail, email, paid search, and SEO
• Exceptional communication and project management skills
• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment
• A data-driven mindset with a knack for interpreting analytics to improve results
• Familiarity with A/B testing and conversion rate optimization techniques
• Certifications in relevant marketing tools or platforms (e.g., Google Ads, HubSpot, or Salesforce)

Benefits

• Comprehensive benefits package including medical, dental, and vision insurance, spending accounts, and other voluntary benefits.
• Annual Bonus Program.
• Corporate 401(k) matching.
• Generous time off, 10 paid company holidays, sick time off, and paid parental leave.
• Community Involvement perks, including 1 paid day off each year to volunteer with a local charity of your choice and company volunteer events.
• Support & development to cultivate your knowledge and continuing education to support your professional designations
• Business casual dress code.
• Hybrid work arrangement, working in the office Monday-Thursday and remotely on Fridays.