Associate Director, Paid Social at WPP Media | New York City, NY | $75K/yr – $180K/yr

WPP Media

Associate Director, Paid Social

New York City, NY (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel paid social and programmatic strategy, translating performance data into optimization actions while maintaining client leadership and end-to-end execution oversight.

Integrated Strategy & Planning: define holistic media mix for social and programmatic aligned to client objectives.
Data Analysis & Insights: translate complex performance data into actionable optimization and strategic recommendations.

Job Description

Integrated Strategy & Planning: Formulate holistic Paid Social and Programmatic strategies that align with clients’ business objectives. Drive tactical media plans and define the role of both social and programmatic within the broader media mix.
Client Relationship Management: Act as a confident, trusted day-to-day lead for clients. Lead meetings, present strategic recommendations, and communicate complex data insights clearly to client stakeholders.
Data Analysis & Insights: Read, synthesize, and analyze complex performance data across channels. Translate quantitative findings into actionable optimization strategies and high-level strategic recommendations for clients.
Execution Oversight: Oversee end-to-end campaign execution, performance, and pacing across key paid social platforms and programmatic DSPs.

Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience
5+ years of digital experience
Strong hands-on experience planning, buying, and optimizing campaigns across core social platforms, including Meta, TikTok, X, Snapchat, and Pinterest
Deep experience with YouTube is highly desired
Solid understanding of programmatic buying, DSPs, and the programmatic ecosystem
Direct experience with or knowledge of DV360 and Amazon DSP is highly preferred
Proven experience as a people manager with a track record of training and growing junior/mid-level team members
Significant client-facing experience in an agency environment, with the ability to lead presentations and handle daily client communications independently

Mentoring/junior/mid-level staff development experience
Familiarity with DV360 and Amazon DSP (preferred)
YouTube experience (highly desired)

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com