Responsibilities

• Strategy and Execution: Lead campaign strategy, setup, and optimization with a focus on driving ROI and scale
• Data Analysis and Performance Optimization: Analyze performance data to inform decisions, optimize creative and targeting, and implement growth strategies
• Team Leadership and Development: Mentor and develop a high-performing team of Paid Social marketers into future leaders
• Cross-Functional Collaboration: Partner and communicate cross-functionally to deliver integrated acquisition strategies
• Innovation and Subject Matter Expertise: Stay current on platform updates, competitive trends, and emerging tactics

Requirements

• 5+ years in Paid Social performance marketing (Meta required; LinkedIn, TikTok, Programmatic, and others a plus)
• Subject matter expertise with a proven ability to manage, optimize, and scale large direct-to-consumer acquisition campaigns
• Strong analytical skills — Excel, Tableau, Power BI
• Deep understanding of paid social advertising and a passion for results-based innovation
• Leadership experience is preferred but not required

Benefits

• Health and Welfare Benefits: Medical (including prescription coverage), Dental, Vision, Health Savings Account, Health Care and Dependent Care Flexible Spending Accounts, Group Accident, Group Critical Illness, Life Insurance, AD&D, Group Legal, Identify Theft Protection, Wellbeing Program and Work/Life Resources (including Employee Assistance Program)
• Leave Benefits: Paid Holidays, Annual Paid Time Off (includes state/local paid leave where required), Short-Term Disability, Long-Term Disability, Other Leaves (e.g., Bereavement, FMLA, ADA, Jury Duty, Military Leave, and Parental and Adoption Leave)
• Retirement Benefits: Savings Plan with annual nonelective company contribution