Responsibilities

• Contribute to development of paid social activation content, including POVs, playbooks, training, and educational 101, 201, and 301 content pieces.
• Deep understanding of the evolving paid social landscape – inclusive of Commerce, AI, and emerging social platforms – to deliver against business outcomes
• Curate first-to-market solutions – inclusive of activation support, collateral development, and testing frameworks
• Identify and document FAQs, automating responses to common agency questions
• Contribute to development of ad hoc content based on custom requests from agency teams and/or reactions to relevant marketplace changes
• Lead campaign audits to strengthen activation approach for Publicis Media account teams
• Build relationships with Publicis Media agency counterparts and social channel leads
• Execute roadmaps and build thought leadership collateral for social strategy and activation
• Develop cross-functional relationships to collaborate on solutions priorities
• Contribute to account planning and coordination with key SMEs across agencies to improve how we serve clients across Publicis Media

Requirements

• 6+ years’ experience in paid social media, with an emphasis in activation
• Bachelor's degree, preferably with a concentration in advertising, marketing, business administration, and communications preferred
• Extensive familiarity and past experience with paid social media strategy and activation
• Strong understanding of major social platform algorithms, ad products, optimization levers, and roadmaps also pertaining to broader industry developments
• Extensive experience in campaign management and optimization across Meta, Snapchat, TikTok, X, Pinterest, Reddit, and LinkedIn
• Social commerce experience involving native shops, product feeds, and media amplification
• Advanced knowledge of 3P measurement capabilities and restrictions in the social space
• Strong verbal, visual and written communication skills
• Possess confidence, composure, and polished presentation skills to effectively attend and lead meetings
• Passionate about working in a fast-paced environment