Associate Director, Paid Social

Responsibilities

• Strong understanding of the digital landscape
• Strong knowledge of all media functions (digital & offline Media, technology, and analytics)
• Extensive knowledge of the role of social as part of a holistic media plan including strengths and weaknesses of a variety of media channels
• Expert knowledge of social media landscape and new and evolving product offerings
• Expert-level understanding of Excel (Vlookup, Pivot Table, chart building) and PowerPoint functions
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Stays on the forefront of paid social product offerings, vets and oversees implementation as appropriate
• Understands and manages scope of work and flags scope creep on assigned accounts
• Ability to proactively solve problems, improve processes, and create operational efficiencies

Requirements

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• 7 years biddable paid social media campaign management experience
• Experience in managing a team

Preferred

• Meta Blueprint Certification desired

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.