Drive social media strategy and optimization for paid media campaigns, leading strategy, measurement, and cross-team advocacy.

• Design strategies for leveraging paid media on social platforms to meet brand objectives
• Develop action plans and KPIs for social success with measurement and optimization
• Advocate social value to clients, partners, and internal teams on latest capabilities
• Apply social knowledge to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track KPIs
• Provide direction for improving performance through optimization and new features
• Create and deliver presentations to clients and internal teams showing strategy and results
• Develop POVs on new technologies and opportunities in social media
• Foster strong relationships with internal teams and client groups

Responsibilities

• Design strategies for leveraging paid media on social platforms including but not limited to Facebook & X to deliver against brand objectives
• Develop action plans for achieving and measuring social media success, including setting key metrics, measurement and optimization strategies
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channel
• Apply social media knowledge and creativity to brainstorming and strategy sessions
• Lead regular check-ins on campaign performance and track against KPIs
• Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies
• Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results
• Develop points of view on new technologies, trends and opportunities in the social media marketplace
• Foster strong relationships with internal teams and client groups